Collecting client information is crucial in all industries.
This information is useful for pinpointing problem areas and developing solutions to increase customer acquisition, customer value, and customer retention rates.
Here’s a primer on consumer information and how to use it to your advantage.
1. Financial Data
If you know what questions to ask, your consumers may provide you with a wealth of data. Using data gathered from your daily transactions or sales is the least intrusive technique to acquire data. You can readily collect these transactional data and use them to determine: – Best-selling products, Worst-selling products, time of day: busiest times & least busy times
Not to worry; even a modest enterprise can do this with the correct tools. The 3s product HOSTT, for instance, features an admin interface with real-time reporting so that you can get all the information you need whenever and wherever you want.
We understand that most people find surveys to be a waste of time. However, surveys can provide the crucial data you need to develop your company. It’s a great approach to find out more about your clientele and how they interact with your company.
Some suggestions for creating a survey:
Money invested in responding to questionnaires
Offer suitable rewards of the following types
Customers must be made aware of the intended use of any data collected.
3. Loyalty Program
Providing a loyalty programme has multiple benefits, including increased client retention and increased value as a consumer data platform. A customer loyalty programme doesn’t need to be complicated. A punch card or online portal will do. Members can earn bonus points in the loyalty programme if they volunteer additional information, such as their birthday and postal code, or if they answer a quick Yes/No question in the form of a survey. If you want to entice more people to sign up for your loyalty programme, go crazy with your ideas!
Integrating your loyalty programme with a customer-centric POS system, such as HOSTT’s POS, allows you to better monitor and measure customer interaction and learn which rewards are most appreciated by your clientele.
4. Social Media
You might begin by reviewing your fan base and asking the following questions:
Who is interested in your brand?
Who are you hoping to sell to?
Use Instagram polls and question stickers to solicit responses and get data from your audience.
Instagram polls are a great way to gauge client opinion on a potential new product or service, and they can help boost social media engagement. You can use Instagram’s question sticker feature to solicit client input on how to serve their needs better.
As soon as a potential customer visits your website, you may begin collecting data from them. Consider having automated mechanisms in place to acquire data instantly, such as:
Chatbot pop-ups offer free delivery on their first purchase in exchange for an email address or information about how they heard about your company. Take advantage of Google Analytics to learn more about your site visitors.
Tracking useful data like page views, bounce rate, and referral sources can help you determine the origin of your visitors.
After compiling this information, you will be better able to serve your consumers and advance your company.